Survey Tools to Gather Customer Insights [Free & Paid]

Online forms and surveys are among the most effective tools to garner insights from an audience. Whether you're designing a basic registration form or an in-depth market research survey, you'll need an app for data collection and its further use. Let's be honest—choosing the right survey tools can be tricky. And finding the one that fits your needs and budget is also equally challenging, with so many choices available.

Regardless, if you need feedback from customers, employees, or event attendees, the right survey tool always makes a difference. To help, we have listed the top 7 online survey tools for 2025. These tools make collecting feedback easier and help you get valuable insights quickly. It becomes harder with similar-looking form builder apps, which aren't the same as they focus more on collecting data in general and are helpful for things like work orders, maintenance requests, or newsletter signups. And Survey Tools serve a different purpose.

Criteria List for a Good Survey Collection Tool

Many form builder apps are available; however, to make THE list, we considered multiple factors, mainly because several key factors determine their effectiveness and user satisfaction when evaluating survey tools, mainly free options. These criteria also enhance the survey creation experience and ensure the data collected is meaningful and actionable.

Here are the essential features to consider:

• Free Plan Features: The best survey tools offer unlimited surveys, questions, and responses in their free plans. If there are limitations, they should be balanced by other valuable features to accommodate various user needs effectively.

• Ease of Use: An intuitive user interface is crucial for a positive experience. The form builder tool minimizes complexity, enabling users to navigate quickly and create surveys without a steep learning curve, regardless of their technical expertise.

• Design and Templates: Customization options are essential for maintaining brand consistency. High-quality survey tools provide aesthetically pleasing templates and robust design controls, allowing users to create visually appealing surveys that resonate with their audience.

• Question Types and Logic: A diverse range of questions enhances data collection quality. Advanced logic features like skip logic or conditional questions allow users to create tailored surveys based on respondents' answers, improving engagement.

• Reports and Analytics: Effective reporting features are vital for interpreting survey results. The best tools offer comprehensive analytics that provide clear insights into responses, enabling users to make informed decisions based on the collected data.

• Integration Capabilities: Compatibility with third-party applications significantly enhances functionality. The best survey tools can integrate seamlessly with platforms like Google Sheets or CRM systems, allowing users to manage and analyze data more efficiently.

• Automation Features: Workflow automation capabilities streamline the survey process by automating follow-ups and data collection tasks. This saves time and improves response rates, making it easier for users to engage with their audience effectively.

Our Top 7 Choices of the Best Free Survey Tools in 2025

• TableSprint

• SurveyMonkey

• Google Forms

• Microsoft Forms

• Zapier Interfaces

• Tally

• Jotform We start with the first choice.

1. TableSprint

TableSprint is an online survey tool with an Excel-like user interface. It simplifies data management and is user-friendly. The tool offers various templates for HR, Project Management, and more. It seamlessly integrates with platforms like WhatsApp and ERP systems. Users can create forms, collect payments, and analyze real-time data. TableSprint also features AI-powered capabilities for easy form creation. It's a versatile choice for efficient data collection in businesses.

• Key Features:
  • Wide range of templates for People, Sales, Order Management, Inventory, and Project Management.
  • Create forms, capture data, and share them.
  • Store forms along with files and images.
  • Collect payments via various payment aggregators, including Stripe and EaseBuzz.
  • An AI-powered form builder available in the enterprise version.
  • Generate invoices directly within forms.
  • Integrates seamlessly with Gmail, WhatsApp, Outlook, Stripe, and major ERPs like SAP and Oracle.
  • Single-screen design promotes quick learning and adaptation for new team members with minimal training.
  • Users benefit from real-time reporting and can set up notifications via email or WhatsApp workflows for deeper business insights.

2. SurveyMonkey

SurveyMonkey is a widely used online survey tool that allows organizations to create surveys and gather insights efficiently. It supports various question formats and provides customizable templates for diverse needs. The platform is designed for ease of use, enabling users to generate surveys quickly with AI assistance.

• Key Features:

  • AI-Powered Survey Creation: Utilizes AI to assist users in crafting effective surveys.
  • Global Panel Access: Connects users to over 335 million respondents worldwide for diverse feedback.
  • Customizable Templates: Offers various templates tailored for different industries and purposes.

• Pros:

  • Ease of Use: Intuitive design makes survey creation straightforward for all users.

  • Comprehensive Analytics: Advanced reporting tools help in analyzing data effectively.

  • Customization Options: High degree of customization for branding and question types.

• Cons:

  • The free version restricts the number of questions and responses.

  • Higher-tier plans can be cost-intensive for small businesses or infrequent users.

  • Complex UI makes it difficult to use, as reported by many users in community reviews.

  • Many users reported performance issues like crashes.

• Pricing: Basic individual plans start at approximately $25 monthly, with higher tiers offering more features. It offers three plans: Team Premier, Team Advantage, and Enterprise.

• Free Trial: A free version is available but has major limits compared to paid plans.

3. Google Forms

Google Forms is a free online form builder that allows users to create surveys, quizzes, and other forms easily. It provides real-time collaboration and analysis, making it suitable for personal and professional use. The platform is integrated with Google Workspace, enabling seamless access to other Google services.

• Key Features:

  • Customizable Templates: Offers a variety of pre-built templates for quick setup.

  • Multiple Question Types: Supports various formats, including multiple-choice, checkboxes, dropdowns, and file uploads.

  • Real-Time Collaboration: In real-time, users can create and edit forms.

  • Automatic Data Analysis: Responses are summarized in charts and can be exported to Google Sheets for further analysis.

• Pros:

  • Completely Free: No cost involved when using the platform through a free Gmail account.

  • User-Friendly Interface: Simple design makes it accessible for all skill levels.

  • Integration with Google Services: Easily integrates with Google Drive, Sheets, and other tools.

• Cons:

  • Limited Advanced Features: Lacks some advanced functionalities found in paid survey tools.

  • Basic Customization Options: While customizable, design options are far more limited compared to premium services.

• Pricing: Google Forms is free to use as part of Google Workspace. Paid plans for Google Workspace start at $12 per user per month.

• Free Trial: No trial period,Google Forms is free; however, additional features are available through paid Google Workspace plans.

4. Microsoft Forms

Microsoft Forms is a versatile online form builder that allows users to create surveys, quizzes, and polls easily. Integrated within the Microsoft 365 suite, it offers real-time data collection and analysis, making it suitable for educational and business environments. The platform is designed for simplicity, enabling users to generate forms quickly without technical skills.

Key Features:

• Simple Creation Interface: Intuitive design allows for easy form creation without coding.

• Variety of Question Types: Supports multiple-choice, text entry, ratings, and more.

• Logic and Branching: Enables personalized surveys by directing respondents based on their answers.

• Integration with Microsoft 365: Seamlessly connects with Excel, SharePoint, and OneDrive for data management. Pros:

• Completely Free: No cost for basic features as part of Microsoft 365.

• User-Friendly Interface: Accessible for users of all skill levels.

• Collaboration Capabilities: Allows multiple users to work on forms simultaneously.

Cons:

• Limited Advanced Features: Lacks some functionalities found in paid survey tools.

• Customization Options: Design features are not as extensive and are basic when compared to competitors.

• Pricing: Microsoft Forms is free with a Microsoft 365 subscription. Paid plans for Microsoft 365 start at $12 per user per month.

• Free Trial: No trial period as Microsoft Forms is available with the free version of Microsoft 365; however, additional features are available through paid subscriptions. -

5. Zapier

Zapier Interfaces is a tool designed by Zapier to create client portals and internal applications that are seamlessly integrated with their automation workflows. It allows users to build custom forms and web pages without coding, making it accessible for users with varying technical skills.

Features and Functionalities:

• Component Library: Access variety of pre-built components for rapid development.

• Integration with Zapier: Connects with over 6,000 apps through Zapier for automated workflows.

• Custom Branding: Options for branding your interfaces to match your organization's identity. Pros:

• No Coding needed.

• One can rapidly build and deploy client-facing tools.

• Leverages Zapier's extensive app ecosystem.

• Cons:

• Limited Free Version: Basic features are free, but advanced options require a paid plan.

• Price complexity: Costs can escalate depending on the number of interfaces needed.

Pricing: The free plan includes two interfaces; the Pro plan is $20/month for five interfaces; the Advanced plan is $100/month for 20 interfaces.-

Free Trial: A free version lets users explore basic functionality before committing to a paid plan.

6. Tally

Tally is an online form builder focusing on simplicity and ease of use. It allows users to create forms, surveys, and quizzes without technical skills, offering a straightforward way to collect data.

Features and Functionalities:

• Customizable Templates.

• Multiple users can edit forms simultaneously.

• Create dynamic forms that change based on user responses.

Pros:

• Offers a free tier with no hidden costs.

• Simple design makes form creation intuitive.

• Easily share forms via links or embed them on websites.

Cons:

• Limited advanced features.

• Lacks personalization.

• Design options are somewhat basic compared to premium services.

Pricing Plan: Tally offers a free version with essential features; paid plans start at $15/month for additional functionalities.-

Free Trial: The free version provides access to core features without time limitations.

7. Jotform

Jotform is an online form builder that allows users to create custom forms for various purposes, including surveys, registrations, and payments. It is known for its extensive template library and robust integration capabilities.

Key Features:

• Easy-to-use interface for creating forms without coding.
• Extensive template library.
• Supports various payment processors like PayPal and Stripe.

Pros:

• Offers extensive design options and widgets.

• Free plan available.

• Provides insights in form submissions and performance.

Cons:

• The free plan has restrictions on submissions and storage.

• Limited number of forms for enterprise-grade companies.

• Costs can increase significantly as usage grows or advanced features are needed.

Pricing Plan: Jotform has a free tier; paid plans start at $24/month for additional features and higher submission limits.

Free Trial: A free version with basic features enables users to test the platform before upgrading. -

Final Verdict: Why Choose TableSprint

Transforms Form Creation: TableSprint simplifies form creation, enabling users to design intuitive forms effortlessly. TableSprint addresses practical needs by allowing data to trigger actions like sending WhatsApp messages and Emails.

Long-Term Costs: TableSprint is significantly more competitively priced than Typeform. Its free version offers more features than Typeform's basic plan, making it one of the most cost-effective form builders available in the short and long run of managing costs.

Mobile Native: A mobile-native and mobile-friendly app ensures easy access and task completion on handheld devices.

Flexibility: Users can customize nearly every aspect of their forms, including font, size, and color.

Unlimited Forms and Dashboards: Even the unpaid version allows unlimited forms and dashboards, a feature unavailable in other form-builder applications.

Looking for a robust and feature-loaded online survey and feedback tool? Try the free plan of TableSprint now!