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How to Create a Product Catalog in 2024: A Complete Guide for Business Growth

· 5 min read
Melvin D'Cruz
Content Manager

A menu is first handed over whenever an individual goes out to eat. This menu showcases the different specialty items the food outlet can prepare and cook for consumption.

There are three ways to build a menu for a customer:

  1. 1. Verbal format: This is where the staff shares details verbally of the food that can be cooked the quickest or the food that has been made ready due to its high demand.

  2. 2. Physical format: This is the physical menu card.

  3. 3. Digital format: This is accessed through a QR code and directed to a web page.

  • The menu handed over to the hungry customer can be classified as a product catalog because it informs the customer of the availability of certain cuisines at the food outlet.

A product catalog is extremely vital for a business, regardless of size, to inform a new potential customer about their flagship products, high-demand products, and available items at discounts and offers in case the customer is seen to be price-sensitive.

  • There are also various versions of product catalogs, both offline and online, which differ from their physical counterparts.

For the sake of clarity, let's classify them separately.

Types of Catalogs​

1. Online Catalog (E-Catalog) Numerous e-commerce websites and apps use this type of online catalog in their daily operations. This online catalog is updated live regularly with the relevant inventory while multiple prospective customers and consumers access it simultaneously.

2. Offline Catalog These are used by companies (small, medium, or large) or individuals to prospective and potential clients. Offline catalogs can be further categorized into:

  • ● Offline Catalog with Links: This catalog has products hyperlinked to an online inventory, and its workings are pretty similar to those of an e-commerce website.
  • ● Offline Catalog without Links: This catalog has product codes that must be manually shared with the person making the final purchase decision.

Who Can Use a Product Catalog?​

1. Retail Businesses

  • a) Mom & Pop physical stores: Use catalogs for in-store displays and to aid customer decision-making.
  • b) E-commerce platforms: Use display catalogs and seller listings on their websites to showcase products.

2. Corporate Buyers

  • a) Procurement: Companies use catalogs to source products and supplies for their operations.
  • b) Corporate Gifting: Businesses or large MNCs use this during festivals like Deepavali and Christmas.
  • c) RnR (Rewards & Recognition): Employees redeem their earned points through products and E-brand gift cards.

3. Manufacturers

  • a) Product Listing: Create catalogs to list products for distributors, retailers, and customers.
  • b) Specification Details: Include technical specifications and features for B2B customers.

4. Wholesalers

  • a) Bulk Sales: Use catalogs to inform retailers about bulk purchasing options.

5. Distributors

  • a) Inventory Management: Utilize catalogs to manage and communicate their inventory.

6. Sales Teams

  • a) Sales presentations: Use product catalogs during client meetings to highlight features and benefits.

7. Marketing Teams

  • a) Promotional Material: Leverage catalogs for promotional campaigns and advertisements.

8. Designers and Architects

  • a) Product Selection: Reference catalogs to choose materials, fixtures, and furniture.

9. Event Planners

  • a) Vendor Sourcing: Consult catalogs to find event products and services.

10. Educational Institutions

  • a) Supplies and Equipment: Order educational materials and equipment.

11. Government Agencies

  • a) Standard procurement: Reference catalogs for procurement processes.

12. Healthcare Providers

  • a) Diagnostic and Lab Tests: Patients can select tests for medical conditions.
  • b) Medical Supplies: Order medical equipment and supplies.

13. Non-profit Organizations

  • a) Fundraising and Gifts: Showcase items for fundraising events or donor appreciation.

14. Subscription Services (e.g., Amway, Herbalife, Oriflame)

  • a) Product Offering: Inform customers about upcoming or available products.
  • If you have been wondering why a large part of this blog explains what or rather how differently a product catalog works, then it is simply to inform you that there are multiple easy ways to create a product catalog.
Creating Product Catalogs with TableSprint

The easiest way today to create a catalog is TableSprint. . This useful feature can be accessed for free through the Sales Playbook and the Inventory Playbook.

What are Playbooks?​

Playbooks are basically complete in-built templates by the team at TableSprint, and these are tailored to each team or the need that arises like a CRM playbook, an Online Store playbook, and so on.

TableSprint Playbook Features​

With TableSprint playbooks, you can do the following:

  • ● Build a product catalog or a live catalog.
  • ● Collect inquiries.
  • ● Support multiple file formats.
  • ● Upload pictures and videos.
  • ● Share it on WhatsApp/Email to clients.

You can build your product catalog in minutes simply by clicking here or asking the community experts.

Conclusion​

An idea is essential to building an extensive and comprehensive product catalog, but to bring that idea or the concept to life, TableSprint. is a perfect companion because it is effortless to use, its high performance, and the free plan acts as icing on the cake!